Photography
Real people, real work and warm natural light. Our photography should feel honest and close, never staged.
Principles.
Real people
Show the people behind the work and the people it helps. Candid moments over posed smiles.
Natural light
Warm, soft daylight and true color. No heavy filters or dramatic grading.
Room for type
Leave calm space in the frame so headlines and the logo can sit cleanly.
The circle frame.
Portraits often sit inside a circle.
It ties photography to the circle motif and keeps faces at the center of the story.
Examples.
