BrickclayDesign System

Color

Brickclay Red leads, black and white do most of the work. Every color has a job, and every text pair is checked for contrast before it ships.

Brickclay Red in use.

The hero colour, used with intent.

Brickclay Red should be present at every touchpoint and used with intent, so it always reads as the hero color.

Full red floods are powerful, but they are not the only way red shows up. Let it arrive through a single shape, a frame, a stage light or a material, and keep black and white around it so it stands out where it matters most.

Billboard, Powering Business Transformation
Billboard, Powering Business Transformation
Keynote stage
Keynote stage
Problem-First AI billboard
Problem-First AI billboard
Securing Your Digital Self wall
Securing Your Digital Self wall
Bus shelter poster
Bus shelter poster
Website on a red stage
Website on a red stage
Building wrap
Building wrap
Build What's Next With Clarity
Build What's Next With Clarity
Construction hoarding
Construction hoarding
Triangles and dots pattern
Triangles and dots pattern

Primary palette.

Three colours carry the brand.

Brickclay Red is the signature accent, Brickclay Black (#0C0C0C) replaces pure black, and white gives the work room to breathe.

Brickclay Red#F9452DRGB 249, 69, 45
Brickclay Black#0C0C0CRGB 12, 12, 12
White#FFFFFFRGB 255, 255, 255

Red scale.

Tints and shades for hovers, fills and text.

red-400 is the primary button hover; red-700 is the red for text and links on white.

100#FEDAD5
200#FDB5AB
300#FB8F81
400#FA6A57
500#F9452D
700#C73724
800#95291B
900#641C12
950#320E09

Neutrals.

Greys for surfaces, borders and secondary text.

neutral-600 is the lightest grey allowed for text on white (5.17:1).

0#FFFFFF
50#F8F8F8
100#EBEBEB
200#CECECE
400#9E9E9E
600#6D6D6D
800#3D3D3D
900#1C1C1C
950#0C0C0C

Category colors.

Five supporting pairs from the brand deck.

Use the pastel as a surface and the dark step for text, icons and chart series. The mid step is for marks on dark backgrounds.

Purplepurple-100 #F4E9FF
purple-400 #A06ADD
purple-700 #7226CA
Mintmint-100 #DBF7F2
mint-400 #5AA992
mint-700 #157F5E
Truffletruffle-100 #FDF4C8
truffle-400 #CC8B47
truffle-700 #B25302
Tealteal-100 #DAEAFE
teal-400 #6084E3
teal-700 #1E4DD5
Burgundyburgundy-100 #FCDFD9
burgundy-400 #C96557
burgundy-700 #AD2411

Contrast.

4.5:1 for text, 3:1 at 24px and larger.

Book a call
Black on Brickclay Red passes at 5.5:1. Use it for every label on red.
Book a call
White on Brickclay Red is only 3.55:1. Never use it for small text.
Read the case study
Red text on white uses red-700 (#C73724), 5.25:1.
Read the case study
Brickclay Red as small text on white fails. Keep red-500 for fills and large shapes.